The Disc DJ Store

The Disc DJ Store are a leading UK retailer of DJ and music production equipment, offering a wide range of hardware and software brands to customers both domestically and internationally.

Their success is driven by a commitment to outstanding customer service and a superior shopping experience. The company prioritises website design and user experience, recognising their importance for success in this market sector.

A strong commitment to digital transformation and ongoing investment in their website has positioned them as a recognised industry innovator, often looked to by competitors for inspiration.

After years of strong performance, the client felt their website was beginning to limit further growth. They faced important questions about how to ensure the business could keep advancing and how it should be future-proofed.

The client sought to leverage Shopify’s extensive ecosystem and continuous program of improvement to upgrade their site and maintain their competitive edge. They also aimed to capitalise on Shopify’s solid performance and reliability, reducing the risk of revenue lost to server issues.

Brand / Design

A key part of the project was to refresh the brand and update the site’s theme. The new look was expected to align with current music technology design trends.

The new design should continue to position the business as both a leader and innovator. It should also emphasise the Disc’s status as a highly trusted retailer.

Functionality / Performance

Delivering a fast, high-converting site was a given, as was the need for flexibility and a capacity for future site enhancements.

There was a requirement for us to match aspects of functionality from the old site on a ‘like-for-like or else better’ basis, particularly where systems and processes had already been optimally tuned.

Additionally, our Shopify expertise was called upon to take advantage of the platform’s architecture and turn previously unfeasible ideas into reality.

Data Migration

With the client’s in-house team handling much of the data clean-up, we provided detailed guidance on structural requirements, tasks to perform, and processes to follow. We also provided oversight to ensure important SEO rankings were protected.